The press has picked up on the story, and it is has been mentioned on several websites of note:
Telegraph: “Viking Raiders were only trying to win their future wives’ hearts”.
The Daily Mail: Bloodthirsty pillagers? No, the Vikings who invaded Britain 1,000 years ago were on a mission of love because rich polygamists back home were marrying all the women
LiveScience: The Real Reason for Viking Raids: Shortage of Eligible Women?
Archaeology.org: Vikings May Have Risked Raids for “Wealth and Status”
The full article “Male-biased operational sex ratios and the Viking phenomenon: an evolutionary anthropological perspective on Late Iron Age Scandinavian raiding” appears in the journal Evolution & Human Behaviour.